Achievements & Expertise
Since its inception, the company has consistently demonstrated its expertise with respect to the rollout of income-generating projects. Maestro Group is the first player in the North American Seniors Housing industry to create and use a fully integrated billing platform and electronic lease system. These cutting edge initiatives have enabled Maestro Group to achieve and sustain a leadership position in the Canadian Senior Housing industry. Through detailed analysis of its operational performance, Maestro Group’s business model focuses on profitability by maximizing revenues and maintaining rigorous control over expenses. These initiatives have resulted in great revenue growth.
Striving for maximum occupancy
Through its innovative Sales and Marketing team, Maestro Group has placed market intelligence at the top of its list of development priorities. By remaining attentive and responsive to market trends, the company is able to seize business opportunities as they emerge.
Using an advanced proprietary national market intelligence database that is comprehensive and constantly updated, each manager can track and monitor local trends and developments, competitors’ offerings and other relevant data.
The strength of its sales force at the property level is an important distinction that adds to its competitive edge. In fact, through the development of continuous and exclusive training programs, Allegro has created a dynamic sales culture that always aims for maximum occupancy while optimizing revenues.
Marketing expertise is also focused on the development of outstanding initiatives that strive to expand its potential resident base. Allegro was the first player in the Canadian Senior Housing industry to launch a Web campaign using social media and Web-based viral communications. Allegro has also undertaken numerous sponsorship activities, such as Quebec’s “5/30 Health Challenge”, which drive awareness and exposure to an active and balanced lifestyle for seniors.
See the Allegro website for more details.
Maximize real estate structure
The mission of Maestria, the division responsible for managing the group’s real estate holdings, is to maximize the value of properties in the Allegro network by realizing the full potential of each property. In this regard, Maestria’s track record of property expansions, renovations and developments includes an impressive number of success stories.
- More than $446 million invested
- 31 expansions and retrofit projects
- Growth of the real estate base by 30% (2,900 apartments)
Effective asset management
“Maestro is the largest manager of private capital in Canada in this real estate class”
Maestro is responsible for managing the real estate capital. It has consistently generated excellent returns while fulfilling the respective needs of its investors, its team and its residents.
These results can be attributed primarily to the following achievements:
- The creation of five senior housing funds
- More than $725 million in capital raised
- 18 institutional investors
The management of these assets is headed by a dedicated team who oversee the administration and safeguarding of investor capital through optimal risk management. They uphold the quality of the company’s relationship with its investors. To this end, they benefit from high-quality reporting that has been tailored to the requirements of its institutional clientele. In addition to reporting standard financial statements, Maestro provides information on:
- Operations
- Financing expertise
- Cash flow management
- Capital expenditures
- The overall evolution of its banner and the industry
On numerous occasions, the company has been cited as a role model in terms of the quality of its reporting.
Human resources competencies
The recruitment and development of human capital are fundamental to achieving Maestro Group’s objectives. The decentralized structure puts greater emphasis on an ongoing training program that focuses on leadership and operational efficiency. In this respect, the company has embraced a development program that includes the training, integration and accompaniment of its current employee base. As well as the launching cutting-edge initiatives designed to attract and recruit industry’s leaders and upcoming stars.